Unlock Hidden Pricing Opportunities and Boost Margins by +10%

Pricing specialists partnering with Manufacturers & Distributors to stop margin erosion, price with confidence and capture more value from every product

Are These Challenges Impacting Your Business?

✓ Margins eroding

✓ Sales discounting to win business

✓ Struggling to price new products

✓ Pricing has not been reviewed

“We were stuck on price, now we’re £2M more profitable and leading the conversation”
— Commercial Director, EMEA

How We Can Help

Turning Pricing Into A Competitive Advantage, Not A Guessing Game

  • Find and fix the hidden profit leaks.
    A fast, focused audit that reveals where you’re losing margin and what to do about it.

  • Price with purpose — for your market, your customers, and your bottom line.
    We align your pricing with customer value and market dynamics to drive sustainable profit growth.

  • Stop firefighting. Start managing.
    We bring structure to pricing, controlling discounting, improving decision-making and protecting your margins daily.

  • Make your innovation pay off.
    Your team’s effort deserves better than guesswork. We ensure your new products launch with pricing that reflects their value and drives early wins.

“We achieved a 10x return, the results were transformative. We went from stuck on price to confident, clear, and £2M more profitable.”
— Commercial Director, EMEA
“We finally have visibility and control over pricing”
— CFO, Manufacturing
“We now price new products with confidence”
— Sales Director, EMEA

It starts with you creating value for your customers — and ends with you raising your price and growing margin

 
 
Create value for your customers and price with confidence

Create value for your customers and price with confidence

 
Gain competitive advantage and improve customer satisfaction

Gain competitive advantage and improve customer satisfaction

 
Improve your margins and grow profitably in the long term

Improve your margins and grow profitably in the long term

 
 

Let’s discuss your requirements

Real Results. Real Transformations.

From fragmented pricing to confident launches and +£2m profit uplift, here’s what clients say after working with us

  • “Our pricing strategy was outdated and we were leaving money on the table. Neema introduced value-based pricing models and provided comprehensive training that empowered our team. The implementation of a new pricing tool and her coaching led to outstanding results. Our profitability has significantly improved by +$5 million.”

    Vice President and General Manager EMEA, Specialty Ingredients Solutions Provider

  • "Our margins were eroding, fast. Neema stopped the bleeding and built a smarter pricing strategy that’s still paying off. Before Neema came in, we knew we were leaking margin but couldn’t pinpoint where. Within weeks, she uncovered pricing gaps we didn’t even know existed. Thanks to her strategic pricing overhaul, we’re now enjoying double-digit profit growth and we finally feel in control.”

    Managing Director EMEA, Distribution

  • “We were grappling with inconsistent pricing and eroding margins. Neema's strategic approach revolutionised our pricing platform, aligning it with our value proposition. Her dedication and tenacity were instrumental in this transformation. The results have been nothing short of remarkable.”

    Global Sales Director, Manufacturer of Valves and Pumps

  • “After two decades in sales, I thought I had seen it all. Neema's NPD and value pricing process opened my eyes to a new way of engaging with customers. Our conversations shifted to focus on value, leading to increased customer interest and sales.”

    Business Development Director, Food Ingredients Supplier

  • “Developing a cohesive pricing strategy had always been a challenge. Neema's expertise helped us achieve what we previously thought impossible. Her support was crucial in unifying our approach and driving profitability.”

    Sales Leader, Hydraulic Equipment Manufacturer

  • "Neema challenged our thinking and that is exactly what we needed. Our pricing was based on gut feel and competitor benchmarking. Neema brought clarity, structure, and bold thinking. She asked tough questions, pushed us out of our comfort zone and left us with a pricing model that’s delivering real profit. I’d bring her in again in a heartbeat.”

    CFO, Distribution

  • “Neema's hard work and dedication during our pricing project were exceptional. She guided us through complex challenges and the outcomes exceeded our expectations. We are proud of the progress we've made under her leadership.”

    Divisional Finance Director, Manufacturer of Industrial Flow Control Equipment

  • “Our technically superior product wasn't translating into sales. Neema's NPD and value pricing process revealed the missing link, communicating value in customer-centric language. Post-engagement, our customer conversations have transformed, leading to increased interest and sales.”

    Global Product Category Lead, Bakery Ingredients Manufacturer

  • “Neema brought clarity and control to a messy pricing environment. Different teams had different goals , Sales, Marketing, Technical, Finance & Operations, but she aligned us around customer value and commercial outcomes. The impact was huge: new systems, stronger pricing discipline, and a launch process that’s now embedded in how we work. The uplift speaks for itself.”

    Finance Director, EMEA

  • “£2.2m profit uplift. A new pricing strategy. A confident launch process we didn’t have before. Neema helped us connect value to pricing and turn it into margin.”

    Managing Director, EMEA

  • “Neema led a pricing transformation that delivered over $3 million in profit uplift. Her approach went beyond pricing theory. She helped us implement value-based pricing, rebuild our systems, and introduce a structured process for new product pricing. The value quantification on our new product line was especially powerful, it gave the GTM team confidence to defend pricing from launch. This wasn’t a tweak; it was a commercial shift.”

    Vice President Commercial Excellence, Global Manufacturer

  • "We’d launched a premium product without premium returns. Neema helped us turn it into a profit machine. We invested heavily in innovation, but our pricing didn’t reflect the product’s real value. Neema helped us quantify that value, communicate it with confidence and price accordingly. The result? We doubled our forecasted margins. Game-changing.”

    Director of Product Management, Manufacturing

  • "Private Equity expected fast results. Neema quickly diagnosed pricing opportunities and helped us implement changes that delivered results in quarter one. Our PE backers were impressed. So were we.”

    CEO, European Manufacturer

  • “We had a technically superior product but couldn’t agree on how to price it. Neema ran a structured process to quantify the value, test price points, and align stakeholders. The launch exceeded expectations and we captured value we would’ve otherwise left on the table.”

    Director of Marketing, UK Manufacturer

Discover Your Pricing Potential
 
Logo.png
 

Smart pricing is a smart investment

12%

Improvement to margins

1 year

Period until payback on investment

5X

ROI within 18 months

 

Optimise Pricing Strategies, Maximise Profit Margins

& Monetise New Product Innovations

 

Pricing Optimisation & Strategy

Smart Pricing Solutions For You

Monetise Product Innovations

 

Pricing is one of the biggest challenges facing businesses today

 

Margins are being eroded and businesses are discounting prices to keep customers

Majority of new product launches are failing because they are not adding value to customers

Businesses are experiencing higher pricing pressure than ever before