Through a deep understanding of customer needs and the market and together with cross-functional collaboration, we solve your critical pricing and margin challenges

Pricing Strategy

Your pricing strategy supports you in achieving your corporate and marketing objectives.  It builds a foundation for long-term profitable growth.

  • ​Develop & implement a pricing strategy to align with your business strategy

  • Understand your customers needs

  • Evaluate competitor offering

  • Articulate your value proposition

  • Capture value in your prices

  • Regain control of your pricing

  • Set prices with confidence

  • Implement discounting strategy and approvals

 

New Product Pricing

The majority of new product launches fail because they do not add value to customers and are not priced based on value to customers.

  • The product-marketing-price fit is not right

  • Using cost-plus or market pricing approach is destroying value

  • Our approach puts your customers' needs at the heart of the process to understand how your products and services create value for your customers relative to competition

  • Working with a cross-functional team, we identify the key features, benefits and thus the value drivers that are of high importance to customers and highly differentiated vs. competition.  Thorough evaluation of competitive products is undertaken and a compelling value proposition is developed.

 
 

Price & Margin Management

If you are not managing your pricing policies and procedures, then you risk losing control. By not having firm policies in place, you fail to maintain price integrity and consequently lose credibility with customers.

  • We can significantly improve customer experience and support your Go-To-Market team by implementing a pricing system that manages customer, product and country price lists, establishes discount guidelines and automates price discount and margin approvals

  • We incorporate market intelligence, value creation, strategic intent and profitability

 

Price Increase Management

Buyers are very sophisticated, negotiating prices downwards and attempting to devalue your offering. Implementing successful price increases is becoming increasingly difficult.

Reactive decisions will have a detrimental impact on your business, customers, team and brand.

  • Detailed planning and execution is required to implement a price increase that actually sticks

  • We work with you to evaluate, plan, communicate internally and externally, execute and monitor price increase