Is price just a number?

We are working with a client who is constantly receiving feedback that they are too expensive and that competition is selling at a cheaper price. They are having to discount to win the business. Margin is being eroded and they want to get away from price being the main focus.

They are a manufacturing company that sells specialty products and see themselves as innovative and a solutions provider.

Our objective is to take the focus away from price and move it to VALUE.

We are working with a cross-functional team and they honestly thought, we’d be working with a spreadsheet and looking at numbers.

Instead we are focusing on:
⭐ Business, marketing and financial objectives and goals
⭐ Who their target customers are and their pain points
⭐ Product portfolio and value proposition
⭐ Competition
⭐ Brand and pricing perception
⭐️ New product development process
⭐ Costs & profitability
⭐ Internal capabilities
⭐️ Price, discounting and margin management
⭐ IT systems and tools
⭐ Company culture & people

Pricing is not just about the numbers. What does pricing mean to you?

Contact us to discuss how we can help accelerate your pricing journey.